When you have a business, marketing is essential. As we move closer to a new decade, it is time for all businesses to embrace modern forms of marketing — and that includes digital marketing. To effectively reach your audience, you need to market where they are at, and the majority of your customers are online. While many business owners understand the power of marketing via Facebook and Pinterest, it is important to master the top trends in digital marketing and make them part of your overall marketing campaign. Let’s look at three of those trends.
Programmatic Advertising
Image via Flickr by John Beans
If your business uses online advertising (and it should), then you will want to incorporate programmatic advertising into your digital marketing campaign. Programmatic advertising uses software to buy online display space. Using artificial intelligence (AI), the software uses peoples behavioral patterns along with algorithms and real-time data to target a specific audience.
Before programmatic advertising, digital ad buying involved humans negotiating the sale of ad space. Today, the technology of programmatic advertising removes the need for humans and makes the process of buying digital ad space fast, efficient, and cost-effective. According to eMarketer, by the year 2020, nearly 90% of all display ads in the United States alone will be done with programmatic advertising.
Influencer Marketing
Influencer marketing blends old marketing tools with new digital ones to create an effective content-driven marketing campaign. Businesses collaborate with an influencer to market their brand or name. One of the keys to having a successful influencer marketing campaign is for the company or brand to team up with the right influencer.
The influencer needs to have a large social media following on platforms such as Instagram, Pinterest, and YouTube The influencer who has thousands, if not millions, of followers can easily share the companies name, brand, or specific product to all of those viewers and followers. This type of marketing is excellent for having your name or product go viral. According to one study, nearly 60% of businesses plan to increase their influencer marketing budget over the next several months.
Chatbots
Chatbots are a fast way to communicate with customers without the need for a human. Most customers and consumers today are not willing to call a business with questions about their service or to resolve an issue. According to surveys conducted by Google Trends and Survey Monkey, 56% of online shoppers prefer messaging via chatbots rather than calling, and 53% are more likely to shop and make purchases with a business that they can message.
Chatbots are easy to set-up, cost-effective, and people are likely to use them. Online shoppers want to engage quickly, and if they don’t receive assistance fast, they are likely to head to another website for their purchase.
As you can see, there are many types of modern digital marketing tools that your business can use to help with advertising. Keep in mind, no matter what kind of marketing you use, always keep the content high-quality and try and make the experience as personal for the customer as possible.
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