In recent years the collation and use of individuals’ data in business have come under scrutiny as high profile businesses such as Facebook and Google have been accused of secretly selling their users’ sensitive data to third parties. Due to the intense scrutiny surrounding the ownership of data in business, businesses are now being pushed to use innovative tools and systems to better track their users’ data.
The ownership of data in business
Traditionally businesses of all sizes, spread their data across multiple systems. The downside of this practice is that when data is spread across multiple different systems, it is difficult for businesses to successfully match data across numerous systems. Especially if some systems offer few export options.
One effective strategy that businesses can implement to better track the origin of data across multiple systems is to define a master system that details the origins of each data input which their software engineers can access at any given point in time. As businesses must have clear ownership handoffs. Another way for businesses to practice accountability with their data is to ensure that all of their individual systems are linked properly. As if each system is linked to the broader network of systems, it will be far easier for a business’ software engineers to match data across multiple systems.
Some well-known tools which businesses can use to easily match data across their systems include MuleSoft, Snowflake, and Zapier. All of which have quickly established favorable reputations in the business industry.
One prominent advocate of such strategies is Josh Melick. An engineer who has founded a venture-backed technology company named Broadley, which specializes in developing more effective tools to allow businesses of all sizes to better communicate with their clientele. In regards to the issue of the ownership of sensitive data in business, Melick has developed new optimized data systems in order to allow businesses to better track their clients’ data. So that they can prove that they are not illegally using their client’s data or selling their clients’ data to third parties for large sums of money.
As a consultant to businesses Melick, advises businesses to limit the number of systems that they use and to take the extra time and effort in order to ensure that all of their systems are linked to a master system. Melick does admit that while in an ideal world, the fewer systems a business operates the better, that sometimes there are important reasons why a business may choose to operate a large number of software applications and systems.
Melick also advises businesses to use a salesforce ecosystem as a connector for their new solid integration paths. As it is the industry standard when it comes to building solid integration paths to be able to effectively track data. The only downside to the salesforce ecosystem is that it can be quite a large investment for small to medium sized businesses. However, Melick believes that it is well worth its steep price in the long term. Especially if businesses want to increase their market share in the long term. As most successful businesses use the salesforce ecosystem.
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